Instagram is one of the leading social media platforms in current times. It has millions of active users, who can be potential customers to your business. That is why, as a business owner, you should put effort and invests in marketing on the platform. However, many variables come into play when it comes to Instagram marketing, which determine the success of the marketing strategy you choose. Below are a few tips to help you attain success.
Switch to a Business Profile
Even before you begin thinking about which strategy to use, you should switch your account to an Instagram Business Account. If your business does not have an account yet, ensure to open the business account and learn how to get more followers on instagram. Having a business profile has numerous benefits for your business. One significant advantage is that your followers will be able to contact you right from the Instagram page by clicking on the contact button. It is somewhat similar to what they would do on your business website.
Make Use of the Free Instagram Tools
The Instagram business profiles have some tools that you can make use of without incurring any cost. These tools can allow you to view some statistics, such as Like impressions and engagement data, among others. It is even possible to get a breakdown of your followers’ demographics such as gender, age, location, and the hours they are most active. Such insights will help you come up with more effective, targeted strategies.
Post Captivating Product Pictures
Instagram is a social media that is geared more towards pictures and videos. For that reason, you s make should the most out of it by posting photos of the products you are offering. The pictures act as some form of teasers, which gently urges potential customers to buy. Make sure they tend to increase excitement on their own, without appearing like you are trying too hard.
Create Sponsored Ads
Instagram ads are another effective way of marketing your business. You can set the ad budget that you wish to spend, which means that you control the amount of money that you spend on the ads. The carousel feature allows you to showcase either one or multiple sponsored ads. Using that feature, you can target your potential customers in a completely new way. It means that even users who are not following your account can view your ads, as long as they fit the target group description. That increases the reach of your ads.