The number of movies produced annually continues to reach soaring heights. A lot goes into the production of movies in terms of finances, technology, and human resource. In light f this fact, filmmakers go to great heights to ensure that their work achieves its objectives, including generating adequate revenue. It is, therefore, true to conclude that marketing is a key tenet in movie production. This true story of wolf of wall street is a testament to what marketing means to filmmakers.
If you intend to market a movie or a film in this digital age, it is important to embrace the potential offered by social media marketing. People like sharing opinions on social media. According to this interview with Jordan Belfort, you also need to consider marketing your works on these platforms. To help you get started, this shared some practical social media marketing tips.
Understand Your Target Market
Any marketing strategy should be informed by the nature of the target audience. As such, you need to start by understanding who your audiences are and choosing a suitable channel. For instance, if you target millennials, ensure you market your movie on a platform with millennials . Understanding whom you are targeting to will also help you avoid wasting resources.
Use Multiple Networks
Using multiple social media networks helps you expand your reach. It is advisable to start with the most popular social media sites such as Twitter, Facebook, and Instagram. As you share your product on multiple networks, you should not overlook the need to give your followers undivided attention. In case you feel that the job is too much for you, you might consider enlisting a social media marketer’s services as you focus on core business functions.
Make sure that you incorporate some teasing videos in your marketing exploits. A trailer is usually the best tool that movie creators can use to market their videos. If you can give your target audience a teaser of the story and ignite some attraction, it becomes easy for the anxiously wait for the release. At times, you might also be required to share videos, feature the cast, and give your followers a chance to know them better.