Author Archive: Shaun Bergen

Tips for Keeping Down Your Website Project Costs

Websites are critical marketing tools for any business, and all companies should strive to have one. These days, most customers are even more critical due to the massive switch to online shopping thanks to technological advancement and changing lifestyles. Unfortunately, some businesses shy away from having websites due to the enormous costs involved. Although websites seem simple projects, they can be costly if one takes no deliberate measures to keep the prices low. You can work with the leading company to have a quality site at the best web design pricing in Singapore.

Here are some of the tips on how you can keep the website project cost low:

Do Some of The Website Tasks In-House

write content Although you have hired a third party to develop your website, they don’t need to do all the work. You will be surprised to find that most of those companies can agree to share the work with the client’s team so that the budget is reduced or the client pays less. Some of the jobs you can do in your site creation include finding the appropriate photos and graphics, writing content, testing, and others.

Use Existing Templates

use pre-existing templatesYour business could save some money by using a pre-made website template. When you use a theme, the developer saves the time they need to create the website’s appearance, hence cutting the whole project’s cost. The good news is that many web design experts have made website templates for all sorts of businesses, more so for the commonly used platforms.

For example, if you have chosen the WordPress platform, one of the most popular, and account for over 25% of the sites, you will have many templates you can use. You can buy the templates on such markets as Template Monster, Elegant Themes, and others.

Have Fewer Website Pages

As you plan the layout of your website, it would help consider having only the most important pages and avoiding any that is not so necessary. This is because every page need copy-writing, selecting the right images, and populating even if it is a secondary or tertiary page. All these need time, which translates to some cost. For instance, the company website may exclude a history page because it may not be critical in emphasizing the value of goods or services. The business may consider to simplify it as much as possible or drop it entirely.

Social Marketing Tips for Movie Makers

The number of movies produced annually continues to reach soaring heights. A lot goes into the production of movies in terms of finances, technology, and human resource. In light f this fact, filmmakers go to great heights to ensure that their work achieves its objectives, including generating adequate revenue. It is, therefore, true to conclude that marketing is a key tenet in movie production. This true story of wolf of wall street is a testament to what marketing means to filmmakers.

If you intend to market a movie or a film in this digital age, it is important to embrace the potential offered by social media marketing. People like sharing opinions on social media. According to this interview with Jordan Belfort, you also need to consider marketing your works on these platforms. To help you get started, this shared some practical social media marketing tips.

Understand Your Target Market

Any marketing strategy should be informed by the nature of the target audience. As such, you need to start by understanding who your audiences are and choosing a suitable channel. For instance, if you target millennials, ensure you market your movie on a platform with millennials . Understanding whom you are targeting to will also help you avoid wasting resources.

Use Multiple Networks

Using multiple social media networks helps you expand your reach. It is advisable to start with the most popular social media sites such as Twitter, Facebook, and Instagram. As you share your product on multiple networks, you should not overlook the need to give your followers undivided attention. In case you feel that the job is too much for you, you might consider enlisting a social media marketer’s services as you focus on core business functions.

Use Videos

Make sure that you incorporate some teasing videos in your marketing exploits. A trailer is usually the best tool that movie creators can use to market their videos. If you can give your target audience a teaser of the story and ignite some attraction, it becomes easy for the anxiously wait for the release. At times, you might also be required to share videos, feature the cast, and give your followers a chance to know them better.

Instagram Marketing Tips

marketing icons

Instagram is one of the leading social media platforms in current times. It has millions of active users, who can be potential customers to your business. That is why, as a business owner, you should put effort and invests in marketing on the platform. However, many variables come into play when it comes to Instagram marketing, which determine the success of the marketing strategy you choose. Below are a few tips to help you attain success.

Switch to a Business Profile

instagram iconEven before you begin thinking about which strategy to use, you should switch your account to an Instagram Business Account. Having a business profile has numerous benefits for your business. One significant advantage is that your followers will be able to contact you right from the Instagram page by clicking on the contact button. It is somewhat similar to what they would do on your business website.

Make Use of the Free Instagram Tools

The Instagram business profiles have some tools that you can make use of without incurring any cost. These tools can allow you to view some statistics, such as Like impressions and engagement data, among others. It is even possible to get a breakdown of your followers’ demographics such as gender, age, location, and the hours they are most active. Such insights will help you come up with more effective, targeted strategies.

Post Captivating Product Pictures

Instagram is a social media that is geared more towards pictures and videos. For that reason, you s make should the most out of it by posting photos of the products you are offering. The pictures act as some form of teasers, which gently urges potential customers to buy. Make sure they tend to increase excitement on their own, without appearing like you are trying too hard.Instagram followers

Create Sponsored Ads

Instagram ads are another effective way of marketing your business. You can set the ad budget that you wish to spend, which means that you control the amount of money that you spend on the ads. The carousel feature allows you to showcase either one or multiple sponsored ads. Using that feature, you can target your potential customers in a completely new way. It means that even users who are not following your account can view your ads, as long as they fit the target group description. That increases the reach of your ads.

Tips for Hiring a Web a Reputable Web Design Agency

web design

E-commerce makes it easy for customers to sell and buy products online. Having a good website is the best way of increasing the online presence of your online business and attracting more customers. It is a requirement for anyone who wants to start or run an online store. Hiring a reliable website design firm can help you in handling your online presence. Choosing the right firm is not a walk in the park since there are many companies that offer web design services.

e-commerce website

The designer hired can make your e-commerce business more competitive and present it to the outside business world. Creating a good website will go a long way in adding value to your online business and improving the performance of your website. The following are the essential points that you need to take into consideration while hiring a website design company.

Going Through the References

Checking out the references of the past customers can help you in getting thorough information about the capabilities of the potential web design company. You should, therefore, make an effort of getting references from other firms or people that you know. The level of communication is another crucial factor that you need to consider when it comes to web designing. It is also essential to check out what the reputed clients say about the company that you want to hire.

Checking Out Their Past Experience


It is important to find out how long the company has been in business. This is one of the essential points that need attention. Which area is the firm specialized in handling? Most of the new companies might be lacking the requisite experience. The company’s past portfolio can help you in assessing the experience level of the web design agency. In fact, this is the best way of finding out if the company has been successful in its previous assignments. Still, on the same, you can consider having a chat with the firm’s former customers.

Social Media Marketing

Most of the online businesses use social media platforms to reach their target audience. Business people who use social media marketing can make their e-commerce businesses to run beyond their expectations. It is another excellent way of improving the online presence of your business and attracting more customers. You should also check out the efficiency of the agency in SEO. SEO and functional web design go hand in hand. You should, therefore, look for an agency that employs the best SEO practices.

Types of Signage Every Retailer Must Have

business signs

To run a successful business that drives sales and attracts a lot of customers, you need to get noticed. This starts with appropriate signage. Quality signage is an effective and easy way of driving foot traffic to your enterprise. However, if your business signs are not done as required, it is likely to cause confusion and overstimulation.

The same way your sales copy is attention-grabbing and concise; your signage ought to be useful and clear. The good thing about signage is that it helps the customers navigate your business without having to ask your staff basic questions.

welcome signYou should note that the color, messaging, quality, and visibility of your signage needs a given amount of consideration and development. Just like employees, you can assign signs certain tasks ranging from information to marketing. There are certain practices you ought to consider when it comes to signage layout. The following are some of the signs every retailer must have.

Outdoor Signage

This is an important sign for any physical retail business because it is what drives customers past the door. You should note that the main hurdle in business is to start a relationship with potential customers. Thus, this type of signage will give your potential customers the first impression of your business. In this case, you need signs that tell potential customers who you are and what you can offer. Some forms of outdoor signage include entrance signs, sidewalk signs, window signs, and awnings. You should place it where it is visible as much as you can.

Informational Signage

This type of signage is commonly known as directional, wayfinding, or departmental. The signs help customers to navigate the spaces easily. You should note that the easier it is for a customer to find you, the more likely the customer will rely on these signs in the future. The good thing about directional signage is that it is self-explanatory as it tells your customers where to go.

Persuasive Signage

retail service signThis type of signage influences customer behavior through beautiful imagery and convincing language. They are used to advertise a wide range of products. These signs can help improve interactivity and influence customer flow to otherwise unnoticed products. These signs can help communicate specific details of featured, seasonal, or new products. Persuasive signage allows brands to communicate with their customers. It helps improve retail sales and increase brand awareness.


Probably you are not aware that mats can be used as signs. The good thing is that these are some of the most versatile business signs of all. Other than being used for cleanliness and safety needs, they are used for informational and promotional purposes. For instance, you can use them for branding purposes or giving directions.

If you are running a retail business, you need to invest in the above types of signage. They can help you to establish a great brand, and they can be used across the business. In fact, you can even use them on your website.

How to Improve Your Online Business

Nowadays a lot of people seem to throw away the 9 to 5 lifestyle and opt to open up their own business, online. There are many benefits to opening up your own online business, and those benefits range from a flexible schedule, low cost, portability and many more. But sometimes online business might not work for everyone, and there are many factors on why one’s online store might fail. In this article, we’re going to discuss ways on how to improve your online business, make sure that you read this article to find out more about it.

seo servicesUse SEO services

Many big companies nowadays opt for SEO services instead of promoting through the website or endorsing celebrities. You might be asking what an SEO service is, we can explain it to you, but we might as well create another article for that so we’ll try to keep it short. An SEO service is there to help your website or online store to gain the attention or the traffic that you need, and they do this by making sure that your page appears at least at the first or the second results of a search engine. If you’re thinking to use an SEO Service, make sure to check out SEO Edinburgh as they offer professional SEO services.

statisticsResearch your business

After you hit a rut where you feel like your online business is not getting the profit or the attention you need, you might want to run research on your business. Start by asking your business several questions such as, is your business relevant to the clients? Are you reaching out properly to the audience? Is your website designed to invite people to stay and at least read of what you have to offer to them? Beginning with these questions might be able to help you to find out what’s wrong with your business.

Create promos

Sometimes we are enticed to buy something that we don’t need when there’s a promo, something like buy 1 get 1, or perhaps 50% discount on the 2nd purchase, even though we don’t need it. If supermarkets can do it, then why can’t you? Consider adding promos in your online business to entice customers to order your products.

womanApproach your audience in another way

If by any chance you’re not getting the attention that you need, there’s a chance that you’re approaching your customer in the wrong way, consider approaching them in another way or another platform. For example, if you’re trying to sell hand crafted products, it is much more appropriate to sell them on a website that offers a platform for a DIY crafter, such as Etsy.

Tips for choosing a perfect SEO company

slogan for SEO marketing

Having a reliable SEO company for your business can assist you in the growth of your firm by ensuring that you develop a brand and on the other hand have the assured internet presence. A business with a great SEO will improve in ranking on search engines like Bing and Google. This will accrue a lot of benefits for the business because it will be highly rated. In most cases, businesses do not take advantage of the internet because they use companies that do not have experience of exploring new opportunities or knowledge of identifying new markets. It is for this reason if you are looking to get your business ranked well then you should consider hiring experienced and knowledgeable SEO company like Digibyrå that offer quality SEO services. However choosing an SEO company is not an easy task because the companies are so many. In this article, we give you a guide on how to get the perfect SEO company for your business.

Check for portfolios

To get an excellent SEO company you need to visit the desired SEO company that you wish to work with and be able to determine ifgfdgfdfrty they have previously done jobs. The company should be in a position to show you the clients they have worked for before, and this should come with evidence because some companies can get to show you works that they did not do. You should ask the company to give you referrals that would guide you to check whether they perform well and similarly they should avail links to direct you to the sites that they have worked on previously.

Look at their SEO

vvdfgsggThis is a significant aspect when looking for a good SEO company. If a company has a good SEO with a catchy Meta description, then it will be able to do a good job for you when creating your own. On the other hand, a company that has an SEO that is not readable cannot perform an extraordinary job for you.

Determine the pricing point

A good SEO company should be one which has no limits for keywords since their primary goal is to market your business. The best point of pricing is on an hourly basis or a fixed price per month. An SEO company that will price you through the number of words then that will not be the best to work with. Similarly, avoid working with companies that have standardized prices because they imply you might not get the best since they do not have you as their interest.

What to know about fitness marketing

blonde girls doing workout in a gym


Healthy living is important to everybody. There are however some factors that may make this impossible to carry on. We need to sustain on psychological stress, unhealthy atmosphere, and foods that are not so healthy. This makes the craze to get our fitness standards to the mark is rising.

Gyms and fitness centers are becoming popular, and as an owner, it is your responsibility to create a gym and then promote it to take care of these health-related problems. To gain the leading edge in this industry, you should update yourself with the latest fitness regime and trends. The following are factors that you should know as far as fitness marketing is concerned.

Display products or equipment

You should at all time try to display the products as well as equipment that you use. This provides more information on the kind of fitness goal you are providing. Brand recognition and endorsements can help the customers get more understanding of the routine they are exposing themselves to.fitnesssequipment

Brand marketing

The first thing you need to take care of is how to market your brand. Use of incentives, pamphlets, free trial, social media promotion and offering free perks can help make your brand famous. Technologies such as Instagram and youtube have a great impact on this business. This will bring recognition and help you display the potential of the fitness center. You may also organize seminars and contests on fitness by bringing on board well-known fitness to grow your brand.

Select your target audience

Selecting your target audience should include proper ideas about how many people are joining, their gender, age groups and style of workout. Also get to know if they are underweight or overweight. Some nay is starters whereas other may be pros. Arrange for proper trainers and ensure every need of the client is addressed. Make your sessions as interactive as possible. This will help to create some sense of personal care for clients coming to your fitness center.


fitnessleftsfagdhjfRegardless of your efforts, some people will still not be satisfied with the experience at your fitness center. Take time listen to grievances form your clients and try implementing their views. Also, encourage joiners to be positive and ask them for good constraints. A single negative comment can ruin the reputation of your place. Always review the equipment and trainers to help tackle genuine issues which may crop up.

Fitness is a journey that is stepwise. Both you and your clients can reach the destinations depending on the efficiency of performance and workload.